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About Mixua

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Hi! I'm Emilia, founder of Mixua. I'm here as coach to help you live more eco-friendly through the Eco TeambuildingEco Lifestyle Tour and E-Shop.

I'm born in Argentina and grew up in Ghent. I studied Economics in Ghent. Here, I discovered my passion for circular economy. I love strolling down the city streets discovering 'green' shops and products. I also spend my time doing research for reliable information and meeting Belgium’s local and international movers & shakers of the eco-landscape.

I believe in an urban lifestyle that embraces fun, comfort and respect to nature.  That's why I founded Mixua. The name 'Mixua' refers to to 'my choice'. It's a word game between the Spanish word 'mi' ('my') and the French word 'choix' ('choice'). Because every person has the power to make a positive difference through her/his conscious choices.

The goal of Mixua is to help people interested in an eco-friendly lifestyle to save time and money. How? Through the Eco teambuildingEco Lifestyle Tours and the Eco E-Shop. In the blog I like to share tips, discoveries and challenges towards a this lifestyle. 

Want to co-operate? Write me.


I’m Boyana, coach at Mixua. Born and raised in Bulgaria, I moved to Brussels 16 years ago and fell in love with this beautiful city. I worked in marketing for several years but sitting behind a desk was not my thing. So, in 2017 I quit my nine-to-five job to become an entrepreneur. It was the beginning of my “green” journey.


During my career transition I met so many inspiring creators of local brands and innovative entrepreneurs that I felt the urge to help them. The deeper I dug, the more l questioned our ways of buying and consuming products. I became conscious about the ways products are made and what happens with them once we’re done using them. I started writing about my eco transition on Instagram (@beyond.the.hashtag) and this is how I met Emilia.

Here we are now sharing our passion for local products and sustainable brands through the Eco Lifestyle Tours and Eco teambuildings.


Fun facts

Passion: meeting people with inspiring ideas

Addictions: chocolate, coffee and my phone

Eco challenge: find high quality zero waste cosmetics

Favorite quote: Life isn’t about waiting for the storm to pass. It is about learning to dance in the rain.

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